Setex is according to own information the last fully integrated textile enterprise in Germany, which means the production starts with the spinning of the cotton and continues with weaving and finishing to the point of sewing up of the T-shirt. In our series of brief interviews with representatives from the cotton world, Konrad Schröer explains what in his opinion is decisive for preserving the production in Germany. He states that constant innovation and excellent employees are the key to a successful business. (Video is in German)